A Case study on how Phase 2 Interactive helped drastically reduce the length of Sonic's menu selection, printing, and delivery process; while also providing enterprise wide pricing intelligence.
1. Disconnected spreadsheets kept critical menu & pricing data scattered.
2. Slow menu rollouts ensured customer confusion when visiting different locations.
3. No built in pricing intelligence, caused minor to major pricing errors.
4. No central way to track market item selections or measure their performance.
5. Long hours spent error checking every menu, only to have major problems slip through.
The two client teams and ours, were faced with the daunting challenge of not only rolling out a critical piece of technology flawlessly, but also, changing a major process within the franchise. Everything had to work, everyone had to buy in, and the time line was tight.
A pricing rules engine provides unprecedented levels of intelligence
Easy step by step interface makes the whole process simple
Menu item management in one place, providing history and help
Sophisticated, easy to use sorting and filtering, allowing S & S to dynamically work with data.
Order processing and shipping integration to UPS, using barcodes to automate processes.
A UI that helps users quickly accomplish tasks that would have taken hours before.
Founded by Mark Towler in the late 1990s, Phase 2 Interactive is an Oklahoma City-based software development company. For nearly 15 years, we have been on the leading edge of custom business software development and solutions. From smart phone and tablet software, to web application and enterprise software, our team works smart and hard to bring value to every customer experience.
Phase 2 has repeatedly been recognized as an innovator and technology leader, bringing best of breed software tools to each unique situation. We are proud to work with large, recognized businesses, associations and industry leaders, across the country.
In 1998, Mark Towler founded Phase 2 Development on principles that set it apart from other Web solutions providers. With an extensive background in fast-growth software companies in northern California, Mark learned a great deal about how to adapt for rapidly changing technological landscapes. Unlike most companies that are technical by nature, Mark made effective communication with clients of Phase 2 a top priority. The North Carolina native has led Phase 2 through the tech boom and bust, all the while focusing on improving our clients' business. This focus on the customer has allowed Phase 2 to be repeatedly recognized as one of the area's fastest growing companies honored in the Metro 50 three of the six years of eligibility. When he's not at Phase 2, Mark is a member of the Rotary, a past president of the American Marketing Association, and the State Chamber's Tech Advisory Board.
Heath Clinton, President, is responsible for Phase 2's day to day operations. Heath has helped companies with the adoption of technology for over 15 years. Heath directs the Phase 2 team and aligns the proper Phase 2 team members to the unique needs each client brings. Heath is intent on personal improvement both inside and outside of work. Heath has an MBA with an emphasis in E-business. Heath is a graduate of Leadership Oklahoma class XXI, Leadership Oklahoma City class XXIV. Heath currently serves on the Calm Waters and Leadership Oklahoma City boards both in an executive capacity. Outside of Phase 2 Heath enjoys spending time with his family and competing in the sport of triathlon from sprint races on up to the Ironman distance.
Since graduating college with a degree in philosophy & religion Shane has spent the last 15 years designing, developing and implementing software. He began his career during the internet boom, and has focused on web based technology from the start. From large scale enterprise management software implementations, to multi-million dollar online banking platforms, to simple web tools, Shane has a wealth of experience using technology to improve how people work and play. In his current role as Phase 2 Interactive’s Chief Technology Officer, he employs this experience by bringing together people, processes, and technology to create.
The Price is Right